November 29, 2011
- National series returns to four cities; offers sprint and intermediate distance triathlons
- Unique race format features festive atmosphere, live bands on the course, and a finish line concert
San Diego, Calif. (November 29, 2011) – Competitor Group, Inc (CGI), the leading media and event resource in the active lifestyle industry, has announced that the Land Rover TriRock Triathlon Series of entertainment-themed triathlons will return in 2012 to four nationwide markets, with two new markets to be announced at a later date.
The 2012 series will kick off in the historic naval community of Annapolis, Maryland, before heading to New York, Seattle and San Diego. Skilled endurance athletes and aspiring triathletes alike can compete, with options available for both sprint and intermediate distances. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component and enjoying the day with friends.
“Triathlon is a challenging sport, but one that should also be enjoyable and inclusive,” said Zach Barnhorst, Operations Manager. “We’re reaching a broader audience of athletes through the Land Rover TriRock Series and hope to continue to grow the event across the country.”
The Land Rover TriRock Triathlon Series has introduced a brand new concept to the industry, bringing together entertainment and fitness with live bands playing along the swim, bike and run courses and a post-race party and concert at the finish line. The Series launched in San Diego on September 12, 2010 to a sold-out field of 1,200 triathletes and has since expanded across the country. TriRock San Diego became the largest triathlon in the City of San Diego in its second year, drawing 2,000 entrants.
The sport of triathlon is growing at a rapid rate, driven by a growing focus on health and fitness. More than 2.3 million participants completed an event last year, an increase of 55%, according to the Sporting Goods Manufacturers Association.
Created by the organizers of the Rock ‘n’ Roll Marathon Series, The Land Rover TriRock Triathlon Series has embraced the influx of newcomers to the sport, with more than 30% of its participants competing in their first triathlon in 2010. Half of the series participants travel to each event from outside the local market and more than two in five finishers are female.
Each event features a consumer expo prior to and during the event, with unique divisions, including Military, Athena & Clydesdale and a Beach Cruiser competition in San Diego. All participants will receive a finisher’s medal, technical t-shirt, red carpet finish, post-race breakfast and access to the post-race concert and beer garden. For more information about the Land Rover TriRock Triathlon Series, visit TriRockSeries.com.
2012 Land Rover TriRock Triathlon Series Schedule
| Land Rover TriRock Annapolis | May 12, 2012 |
| Land Rover TriRock New York | June 3, 2012 |
| Land Rover TriRock Seattle | July 15, 2012 |
| Land Rover TriRock San Diego | September 9, 2012 |
About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its’ clientele with the most luxurious and capable vehicles in the world. Every Land Rover and Range Rover is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today’s Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque. Land Rover designs, engineers, and manufactures all their cars exclusively in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.
About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world’s premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define “breadth of capability” in their segments.
Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are all built at the Solihull plant and Halewood plant in Liverpool. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in United Kingdom, including 3,500 engineers at two product development centers.
Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.