June 10, 2014
Alanic International and TriRock Triathlon Series Announce Partnership

Competitor Group’s TriRock Series and Alanic International today announced a new partnership that will see the Beverly Hills apparel Brand become TriRock’s Official Merchandise Partner, servicing all events in their series.
Alanic International

Alanic International is a global athletic leader and is proud to announce a partnership with Competitor Group’s TriRock Series as official Apparel and Merchandise partners.

2014 represents Alanic’s first year sponsoring TriRock series events that is sure to peak interest with innovative designs, superior quality and attention to detail.
Alanic, a brand founded on endurance sports, marathons and in particular triathlon competitions around the globe, We are thrilled to have the opportunity to be able to showcase our apparel and merchandise to TriRock’s athletes that are sure to fall in love with the Cloak Series Range.

Under this 1 year deal, Alanic International will supply its next generation apparel and merchandise – the Cloak Series –to Johnson & Johnson TriRock Philadelphia, TriRock Colorado, TriRock Asbury Park, TriRock Austin, TriRock Lake Geneva, TriRock San Diego, and TriRock Clearwater.
Alanic International has forged a worldwide reputation as the invisible hero of endurance sport and fitness by boasting a proven track record of manufacturing for industries, promotional companies and brands throughout the US, Australia and Europe,

Alanic, headquartered in Beverly Hills, CA with global presence in Australia, New Zealand, U.K, and S.E. Asia has the following mission: Dress the Universe.
Alanic employs more than 200 people around the globe, and is quickly becoming an elite player in the running, fitness and lifestyle world for apparel and merchandise. For more information please visit http://www.alanic.com

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